Chestny ZNAK vs DPP: What are the differences between the two systems?

In many markets today, businesses are required to manage more and more information about their products. Transparency requirements vary from country to country and depending on the priorities of each market. For this reason, systems with different logic and goals are emerging, such as Chestny ZNAK and the Digital Product Passport (DPP).

Although the two systems share the basis of transparency, they operate with different logic. So what are the differences between these two systems?

What is Chestny ZNAK?

Chestny ZNAK is a Russian traceability system whose main goal is to enhance market reliability, offering clear identification and a controlled path for each product. Its philosophy is based on transparency and creating a safe framework for businesses and consumers.

In Hubin’s detailed article on Chestny ZNAK, you can read all the details about its philosophy, operation and structure.

What is the Digital Product Passport(DPP)?

The Digital Product Passport (DPP) is a European initiative that aims to create a comprehensive profile for each product.

Its logic is based on collecting information covering the entire life cycle of a product, from materials and production processes, to use, repair and recycling.

In this way, the DPP is not limited to compliance or identification, but also functions as a tool that enhances sustainability and responsible consumption.

The detailed recording of the DPP helps businesses to better understand the environmental footprint of their products and at the same time gives consumers access to critical information that influences their choices.

The DPP is designed to facilitate the circular economy and create the right conditions for reuse, proper material management and greater transparency at every stage.

Its aim is to create a broader picture that follows the product throughout its life. It is therefore a more ecological logic that wants to incorporate sustainability as a basic criterion in the production and supply of products in Europe.

What are the differences between Chestny ZNAK and Digital Product Passport?

Although both systems share a common basis, transparency, their logic is shaped by completely different needs and priorities. Chestny ZNAK was created as a market control mechanism, while DPP focuses on environmental information and the life cycle of products. These differences are reflected in both the purpose and the type of data collected.

Different focus and priorities

Chestny ZNAK works to ensure that every product in circulation is legal and authentic, and its priority is market control and protection from illegal trafficking.

On the other hand, DPP works with sustainability as its main focus. Its priority is to provide comprehensive information that helps in the responsible production, use and recycling of products.

They have a different type of data

Chestny ZNAK collects data related to the identification of the product and its path to the market. This data focuses on authenticity, movement and compliance with the rules required for it to be legally circulated.

DPP on the other hand organizes a much broader set of information, such as materials, production processes, lifespan, repairability, recycling and environmental footprint.

Their audience is different

The two systems do not have the same stakeholders. On the one hand, Chestny ZNAK is aimed at control bodies, companies active in product distribution and compliance mechanisms and its role is to support the integrity of the market.

On the other hand, DPP is aimed at manufacturers, companies, consumers and repair and recycling units, offering transparency to the entire product ecosystem.

They have another role in the market

While the Chestny ZNAK has a regulatory role, to enhance legal circulation, traceability and trust in the market, the DPP has a more environmental and strategic role. The DPP supports the circular economy, provides information on resource management and contributes to the transition to more sustainable products.

Can Chestny ZNAK and DPP coexist?

Although the two systems were developed in completely different environments and serve different purposes, their coexistence is entirely possible.

Chestny ZNAK functions as a tool for market control and ensuring the authenticity of products, while DPP focuses on sustainability and transparency around their life cycle. Because they do not cover the same stages or the same needs, there is no overlap or conflict between the two. On the contrary, for businesses operating in more than one market, understanding their differences helps in properly organizing processes and complying with the requirements of each region. In practice, one system enhances traffic control, while the other upgrades environmental information, two aspects that can operate in parallel and complementary ways.

Chestny ZNAK and DPP have completely different philosophies, but both require companies to properly manage their product data and adapt to the needs of each market. In many cases, this means that information must be organized, updated and circulated through reliable ERP systems that can support different structures and requirements.

This is where Hubin acts as a strategic partner. With experience in ERP systems, knowledge in traceability and product data management, it helps companies create unified and efficient information flows, in order to consistently respond to both Chestny ZNAK and DPP, but also to any other context that requires transparency and reliability.